Why we're brand-raising, not fundraising

Interview with Global News


 

Last week, we talked to Global News about the Brandvan program and why it’s not your typical charity drive.

As strategic, higher impact giving becomes an important mandate, we want to help social impact groups tell their story professionally.

By donating creative services, we’ll empower non-profits and social enterprises to elevate their own brands. We’ll be sharing resources, exchanging knowledge, and creating meaningful connections across Canada.

We’ve always thought, why not build philanthropy the way we build brands? We’ll grow relationships and partnerships with each initiative, so they can benefit from the efficiencies of a well-planned brand strategy.

Check out our story and interview on Global News.